This is how we got KLIER on the Google hairdressing world map

Klier is the largest network of hairdressers in Slovakia. With 23 branches, they operate mostly as walk-in, i.e. on a wait basis, without an order.

Advertising on social networks Google ads SEO

Client

The network has good offline visibility, if you tried to find a hairdresser in your area on Google, Klier wouldn’t show up on your map.

Client Klier
Date 07/2024 – 06/2024
Services Marketing strategy, PPC, technical SEO
Website globaleu.sk

Assignment

Mrs Golais, the director of the Klier hairdressing chain, approached us to put Klier on the map.

The problem

23 hairdressers, 23 different Google My Business profiles without optimization, many with unflattering ratings and no active management.

Solution

First, we have unified the nomenclature of all hairdressing salons. Since many of them are located in shopping malls, we used their name to clarify their location.

Then we gradually solved their local SEO – by optimizing the description, content and data, we started to optimize the posts for the long term.

The third phase is the launch of local PPC campaigns and further long-term work on continuous SEO, expanding the reach through systematic content creation.
In addition, we communicate regularly on all Google Maps (Google My Business) profiles, responding to all reviews – both positive and negative.

Result

Klier has gained visibility on Google for top-ranking keywords such as “hair salon” in natural search, as well as in Google Maps. Branch rankings have been gradually improving, which has resulted in an increase in branch rankings in Google maps searches. PPC campaigns bring hundreds of thousands of additional views and clicks to Klier branch pages.